Law Office of J. Robert Parke, LLC due 0610 [3627011] Traditional Blog Post Writing 18
A logo is essentially a visual representation of a brand. Consumers see the logo and immediately think of a specific company or product. Businesses use their trademarked logos for packaging, social media marketing and traditional advertising.
Unfortunately, when a logo becomes well-known among consumers, manufacturers releasing knockoff products may want to leverage the success of a logo or brand. They may create similar products with confusingly similar packaging. They may outright replicate logos in some cases.
Fighting trademark infringement can be a complicated process. The three steps below are typically key to successfully protecting a trademark.
1. Document the infringement
Trademark holders must prove that another business violated their legal protections. Obtaining physical products with packaging that infringes on a trademark, collecting screenshots of social media posts and documenting infringing content on websites can all help prove that one company violated another’s copyright protections.
2. Send an official notice
A cease-and-desist letter is a key component of intellectual property protection. The party that holds the trademark needs to send a warning notice to the infringing party, advising them to halt their conduct and informing them of the possibility of additional legal action.
3. Prepare for litigation
Even if a cease-and-desist letter ends the trademark infringement, a business may have already suffered economic losses or brand damage. It may be necessary to go to court to seek damages from the party responsible for the copyright infringement. The court could also issue an injunction preventing future infringement.
Working with an attorney to evaluate the scope and impact of trademark infringement can help frustrated business owners pursue appropriate recourse. With the right support, companies that have registered trademarks can hold outside parties responsible for infringing on their intellectual property rights.